Development and Implementation of a Promotional Leaflet for the Cornet + DiAlForm Project
Our marketing agency was commissioned to develop a leaflet for the Cornet + DiAlForm project, aimed at developing technology for creating functional tool surfaces coated with smooth diamond films. The leaflet was intended to convey key information about the goals and outcomes of the project, encouraging the industry to adopt new solutions.
Goals of the Project Leaflet
- Clarify the specifics of the DiAlForm project, which focuses on developing technologies for laser texturing and polishing DLC coatings.
- Present the benefits of applying new technologies in the production of tools for forming aluminum sheets.
- Raise awareness of the possibilities for reducing tool wear and increasing their durability thanks to new diamond coatings.
Creative Process The project leaflet was realized in several stages:
- Information Gathering: Initially, we focused on collecting all technical and scientific data related to the project to ensure precise and understandable content delivery.
- Graphic Design: Our agency created a modern and clear design that presented the advanced technological processes described in the project in an accessible way.
- Content Selection: We arranged the information in a way that gradually introduced the recipient to the research topic, starting from general information and ending with detailed results and benefits.
Results
- Increased Visibility: The leaflet contributed to increasing the visibility of the project in the metal processing and tool production industry.
- Feedback: We received positive feedback from companies interested in implementing new technologies in their production processes.
- Communication Effectiveness: The effective presentation of technological benefits persuaded many companies to consider participating in subsequent CORNET projects.
Summary The project leaflet for Cornet + DiAlForm demonstrated how effectively designed communication tools can impact the reception and understanding of complex technical topics. Our agency proved its ability to effectively combine specialized knowledge with creative design, which is crucial in communicating modern technologies in the production industry. This project not only supported the development of innovative solutions but also increased the engagement of the scientific and industrial communities in striving for continuous technological improvement.