Case Study: Creation of an Anniversary Film for Scandagra Poland by Our Agency
Introduction
Our marketing agency had the privilege of collaborating with Scandagra Poland to create an anniversary film commemorating the company's 35 years of activity in the agricultural industry. As part of a Swedish-Danish capital group and a leader in the European agricultural market, Scandagra Poland required a unique, professionally made film that would highlight its commitment to modern agriculture development and showcase the company’s history and achievements.
Project Objectives
- Capturing Heritage and Innovation: Emphasizing the company's long history and its impact on agriculture in Poland and Europe.
- Presenting the Offering: Showcasing the wide range of products and services offered by Scandagra Poland, including seed materials, fertilizers, and grain purchasing services.
- Employee Engagement: Demonstrating the commitment and professionalism of the Scandagra Poland team, reinforcing the company’s image as an excellent workplace.
Execution Stages
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Script Preparation: Our agency developed a detailed script for the film aimed at narrating the company's story and highlighting key moments and achievements of Scandagra Poland over the past 35 years.
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Material Collection: The team visited the company’s main headquarters in Osielsko, conducting a series of interviews with employees, recording their daily duties, and capturing the dynamic work in the warehouse, including forklift operations and truck loading.
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Post-production: Selecting the best shots, syncing with the voice-over, and finalizing the film editing with advanced effects and color grading to achieve the expected level of quality and dynamics.
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Revisions and Corrections: The film underwent several rounds of revisions, allowing every detail to be refined and ensuring that the final product fully represents the values and vision of Scandagra Poland.
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Approval: The final film was presented and approved by the Scandagra Poland board and officially released during the anniversary celebration.
Outcome
The film was enthusiastically received by both the management of Scandagra Poland and its employees. Presenting the company's extensive offerings in an attractive, cinematic form allowed guests and clients to better understand and appreciate the scale of the company's operations. The anniversary film also became a key element in the company's further promotional activities.
Conclusions
The creation of the anniversary film for Scandagra Poland confirmed that a carefully planned and professionally executed film production can effectively enhance brand value and strengthen its positive market image. This project also reinforced our agency’s position as a reliable partner in carrying out complex and demanding marketing tasks.